Press Center of the Olympic Games, the staff told reporters, "is the national dish of black beans and rice in Brazil, 'Havana' is the Brazilian national shoe." It is said that more than two hundred million people in Brazil, eight adults were wearing flip-flops every day . The "Havana" is Brazil's most famous flip-flops of the brand, but also Brazilians love to wear flip-flops, the Brazilian has become synonymous with the word slippers.
It is understood that the Brazilian flip-flops "Havana" origins date back to the 1950's, was originally designed specifically for coffee workers collected slippers. Brazil is the world's third largest exporter of coffee production, a large number of workers engaged in coffee-related work, collecting worker in the sun busy work, but they are low income can not afford the expensive shoes. Brazil is rich in rubber, excellent quality and low prices, "Havana" is made of rubber as a raw material, so light and cool low price "Havana" came into being.
In addition, the flip-flops and also Japanese immigration to Brazil, since the 1950s the last century, the influx of new immigrants in Brazil brought Japanese clogs inspired by the designer's inspiration, workers clogs and slippers are designed to be similar sandals style, soon became popular mainstream society, from royalty, celebrities to star civilians, everyone loves this cute and convenient shoes.
Reporters found in the streets of Rio, almost large and small supermarkets have a "Havana" counters, low prices, a lot of style. Price from 19 reais (about 40 yuan) to hundreds of real dollars.
"Havana" for different groups, from the design to the candy-colored cartoon printing nearly a hundred series of basic models, but also to create a special limited edition, and even tailored to customers' money personality. "
In fact, through the "Havana", Brazilians will pass to the passion and romance at the same time creating the world's economic miracle. Little slippers has become a new driving force of the Brazilian economy, Brazil has established 1.2 more than ten thousand stores in more than 80 countries and regions, the annual export of about 162 million pairs of annual revenue reached $ 2.5 billion.
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